Absolutely. Yet another recent article about MP3 players in general refers to the iPod as if nothing else exists. Makes me wonder if the news team are all using Macs and/or Apple lovers (or the backhander theory).

Yes, you'd think that the ubiquitous Rio Karma advertising, as compared to the comparatively scarce and low-key Apple Ipod advertising, would have had some effect on relative public awareness of the two products. Not.

Peter